A Personal Guide to Google AdWords
I’m no expert on using Google AdWords but over the years I’ve used this type of advertising many times to drive visitors to my various websites and affiliate products.
Google AdWords campaigns are a great way to create instant traffic to your site but if you are not careful you could lose a lot of money in a very short time.
I didn’t learn to use AdWords from experience alone. I picked up a copy of Perry Marshall’s Google AdWords guide and took it from there. Perry is the foremost expert on creating and profiting from successful AdWords campaigns.
I will try to summarize here what I picked up from the course.
From what I have learnt, probably the most important aspect of a successful ad campaign is the ad itself. Google will allow you a short title and ad with which to encourage Google visitors to click-through to your website.
The way AdWords works is that they will increase the amount you have to bid unless your ad is relevant to our keyword phrases AND getting click-throughs. So evidently you would do well to brush up on your copy writing skills or even pay someone to write your ads for you. This may save you a lot of money in the long-term.
Many newcomers to AdWords believe they can just throw 1000s of targeted keyword phrases into their campaigns and drive visitors that way. This is a sure recipe for disaster and a lot of lost revenue.
Before your ad even goes live Google will check your text for relevancy to your keyword. If the relevancy doesn’t meet their standards they will bump the price per click you have to pay. In my experience this can move from 10 cents to $1 or $2 per click just because the keywords don’t match the ad.
Then when your ad goes live the cost per click will be high or low according to the amount of click-throughs you attain through your ad, IE. the more people that click on your ad the less you pay.
The way to increase click-throughs and keep costs low is to have keyword phrases in your ad. If you tried to add loads of keyword phrases under one ad then obviously you couldn’t follow this strategy.
I also encourage you to add more than one ad to each campaign. That way you can track which ad is drawing the most click-throughs and replace the losing ad. That way you can gradually improve your ad, click-throughs and subsequent costs.
Perry Marshall goes into this strategy in great detail. I HIGHLY recommend you get a copy of his course if you are contemplating starting an AdWords campaign for your business. At the very least you should pick up his free AdWords course over at this site:
Perry Marshall’s Definitive Guide to Google AdWords Course
Today, many AdWords users today seem to be targeting Guru names and targeted products in their keywords. You may have seen them, IE. ‘Don’t buy ‘PRODUCT NAME’ until you’ve read this report’ and ‘GURUNAME Scammed ME’.
I like the first ad but I would stay away from making allegations, even if it is only in an AdWords ad - to draw visitors to your page. With the first ad you could lead to your opt-in page offering an alternative way to make money online, IE. pips.
In short the better your ad and more click-throughs the lower you pay. Then you need to workout how may click-throughs is getting you an opt-in or sale. From this you can discover if your campaign is profitable or not.
Google AdWords is no for the faint hearted as even with some knowledge you can see the costs mount. I frequently pause my campaigns until I start to see some profits. I encourage you to do the same until you are confident in your abilities - and more importantly the results show - a successful and profitable campaign.
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Tags: consultation, perry marshall, advertising campaign, personal coaching, google adwords, definitive adwords guide, google
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